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Home » Digital Marketing & SEO » On-Page Optimization

Improve your website’s visibility and performance with our on-page SEO services. We optimize keywords, meta tags, content structure, and speed to help you rank higher and attract more visitors.

On-page optimization plays a major role in SEO. To succeed online, your website needs strong on-page optimization. A complete approach makes your site more search engine–friendly and improves overall performance.

Packages

Features

Economy

1 Time

$200
Order Now

Basic

1 Time

$275
Order Now

Premium

1 Time

$350
Order Now

Enterprise

1 Time

$475
Order Now

Ultimate

1 Time

$500
Order Now

No. of webpages

Number of pages to be optimized

1 -10

10-25

25 – 50

50 – 75

75 -100

No. of keywords

Number of keywords to be targeted

5

10

20

30

40

Keyword research

Analysis for relevant keywords with good SEO potential

5

10

20

30

40

Page title optimization

Rewriting page titles according to keywords

5

10

20

30

40

Meta description optimization

Rewriting meta description according to chosen keywords

5

10

20

30

40

Content optimization

Optimizing the body content with proper keywords and text

5

10

20

30

40

Image alt text optimization

Inserting SEO friendly alt text to all the images

5

10

20

30

40

Anchor text optimization

Optimizing anchor text with relative keywords and keyword phrases

5

10

20

30

40

Broken link correction

Spotting links with incorrect and outdated URLs and correcting them

5

10

20

30

40

Robots.txt

Defining crawl rules and analyzing their impact on visibility

5

10

20

30

40

URL canonicalization

Pointing multiple pages with same content to the most preferred one

5

10

20

30

40

W3C compliance

Assessment of the website against W3C guidelines (Home page)

5

10

20

30

40

Google webmasters setup

Assessment of the website against W3C guidelines (Home page)

5

10

20

30

40

Google Analytics setup

Adding the tracking code to analyze your website traffic with Google Analytics

5

10

20

30

40

Sitemap creation & submission

Creating xml sitemap and submitting it to Google Google Search Console tools

5

10

20

30

40

URL optimization

Rewriting URLs for correct length and targeted keywords

5

10

20

30

40

Webpage content editing

Editing webpage content for grammatical mistake & better framing

5

10

20

30

40

Custom 404 page creation

Creation of engaging 404 error page to keep users from bouncing off

5

10

20

30

40

Page speed optimization

Optimization of site components to minimize page load time

5

10

20

30

40

Semantic markup – Rich snippets Marking up important sections of text with relevant structured data as advised by google

5

10

20

30

40

Cross browser compatibility

Correcting the site code for different browsers

5

10

20

30

40

Duration

Number of days taken to complete the service

14 days

14 days

21 days

21 days

28 days

Reporting

Frequency of detailed activity reports/feedback sent to client

Weekly progress & completion report

Weekly progress & completion report

Weekly progress & completion report

Weekly progress & completion report

Weekly progress & completion report

1 Time

$200
Order Now

1 Time

$275
Order Now

1 Time

$350
Order Now

1 Time

$475
Order Now

1 Time

$500
Order Now

Packages

Economy

Features

Economy

1 Time

$200
Order Now

No. of webpages

Number of pages to be optimized

1 -10

No. of keywords

Number of keywords to be targeted

5

Keyword research

Analysis for relevant keywords with good SEO potential

5

Page title optimization

Rewriting page titles according to keywords

5

Meta description optimization

Rewriting meta description according to chosen keywords

5

Content optimization

Optimizing the body content with proper keywords and text

5

Image alt text optimization

Inserting SEO friendly alt text to all the images

5

Anchor text optimization

Optimizing anchor text with relative keywords and keyword phrases

5

Broken link correction

Spotting links with incorrect and outdated URLs and correcting them

5

Robots.txt

Setting crawl ability and indexing preferences for various search engines

5

URL canonicalization

Pointing multiple pages with same content to the most preferred one

5

W3C compliance

Assessment of website against W3C guidelines (Home page)

5

Google webmasters setup

Setting up Google webmasters account for the website

5

Google analytics setup

Adding the tracking code to analyze your website traffic with Google Analytics

5

Sitemap creation & submission

Creating xml sitemap and submitting it to Google Webmaster tools

5

URL optimization

Rewriting URLs for correct length and targeted keywords

5

Webpage content editing

Editing webpage content for grammatical mistake & better framing

5

Custom 404 page creation

Creation of engaging 404 error page to keep users from bouncing off

5

Page speed optimization

Optimization of site components to minimize page load time

5

Semantic markup – Rich snippets

Marking up important sections of text with relevant structured data as adviced by google

5

Cross browser compatibility

Correcting the site code for different browsers

5

Duration

Number of days taken to complete the service

14 days

Reporting

Frequency of detailed activity reports/feedback sent to client

Weekly progress & completion report

1 Time

$200
Order Now
Basic

Features

Basic

1 Time

$275
Order Now

No. of webpages

Number of pages to be optimized

10-25

No. of keywords

Number of keywords to be targeted

No. of webpages

Number of pages to be optimized

10

Keyword research

Analysis for relevant keywords with good SEO potential

5

Page title optimization

Rewriting page titles according to keywords

5

Meta description optimization

Rewriting meta description according to chosen keywords

5

Content optimization

Optimizing the body content with proper keywords and text

5

Image alt text optimization

Inserting SEO friendly alt text to all the images

5

Anchor text optimization

Optimizing anchor text with relative keywords and keyword phrases

5

Broken link correction

Spotting links with incorrect and outdated URLs and correcting them

5

Robots.txt

Setting crawl ability and indexing preferences for various search engines

5

URL canonicalization

Pointing multiple pages with same content to the most preferred one

5

W3C compliance

Assessment of website against W3C guidelines (Home page)

5

Google webmasters setup

Setting up Google webmasters account for the website

5

Google analytics setup

Adding the tracking code to analyze your website traffic with Google Analytics

5

Sitemap creation & submission

Creating xml sitemap and submitting it to Google Webmaster tools

5

URL optimization

Rewriting URLs for correct length and targeted keywords

5

Webpage content editing

Editing webpage content for grammatical mistake & better framing

5

Custom 404 page creation

Creation of engaging 404 error page to keep users from bouncing off

5

Page speed optimization

Optimization of site components to minimize page load time

5

Semantic markup – Rich snippets

Marking up important sections of text with relevant structured data as adviced by google

5

Cross browser compatibility

Correcting the site code for different browsers

5

Duration

Number of days taken to complete the service

14 days

Reporting

Frequency of detailed activity reports/feedback sent to client

Weekly progress & completion report

1 Time

$275
Order Now

Premium

Features

Premium

1 Time

$350
Order Now

No. of webpages

Number of pages to be optimized

25 – 50

No. of keywords

Number of keywords to be targeted

20

Keyword research

Analysis for relevant keywords with good SEO potential

5

Page title optimization

Rewriting page titles according to keywords

5

Meta description optimization

Rewriting meta description according to chosen keywords

5

Content optimization

Optimizing the body content with proper keywords and text

5

Image alt text optimization

Inserting SEO friendly alt text to all the images

5

Anchor text optimization

Optimizing anchor text with relative keywords and keyword phrases

5

Broken link correction

Spotting links with incorrect and outdated URLs and correcting them

5

Robots.txt

Setting crawl ability and indexing preferences for various search engines

5

URL canonicalization

Pointing multiple pages with same content to the most preferred one

5

W3C compliance

Assessment of website against W3C guidelines (Home page)

5

Google webmasters setup

Setting up Google webmasters account for the website

5

Google analytics setup

Adding the tracking code to analyze your website traffic with Google Analytics

5

Sitemap creation & submission

Creating xml sitemap and submitting it to Google Webmaster tools

5

URL optimization

Rewriting URLs for correct length and targeted keywords

5

Webpage content editing

Editing webpage content for grammatical mistake & better framing

5

Custom 404 page creation

Creation of engaging 404 error page to keep users from bouncing off

5

Page speed optimization

Optimization of site components to minimize page load time

5

Semantic markup – Rich snippets

Marking up important sections of text with relevant structured data as adviced by google

5

Cross browser compatibility

Correcting the site code for different browsers

5

Duration

Number of days taken to complete the service

21 days

Reporting

Frequency of detailed activity reports/feedback sent to client

Weekly progress & completion report

1 Time

$350
Order Now

Enterprise

Features

Enterprise

1 Time

$475
Order Now

No. of webpages

Number of pages to be optimized

50 – 75 

No. of keywords

Number of keywords to be targeted

30

Keyword research

Analysis for relevant keywords with good SEO potential

5

Page title optimization

Rewriting page titles according to keywords

5

Meta description optimization

Rewriting meta description according to chosen keywords

5

Content optimization

Optimizing the body content with proper keywords and text

5

Image alt text optimization

Inserting SEO friendly alt text to all the images

5

Anchor text optimization

Optimizing anchor text with relative keywords and keyword phrases

5

Broken link correction

Spotting links with incorrect and outdated URLs and correcting them

5

Robots.txt

Setting crawl ability and indexing preferences for various search engines

5

URL canonicalization

Pointing multiple pages with same content to the most preferred one

5

W3C compliance

Assessment of website against W3C guidelines (Home page)

5

Google webmasters setup

Setting up Google webmasters account for the website

5

Google analytics setup

Adding the tracking code to analyze your website traffic with Google Analytics

5

Sitemap creation & submission

Creating xml sitemap and submitting it to Google Webmaster tools

5

URL optimization

Rewriting URLs for correct length and targeted keywords

5

Webpage content editing

Editing webpage content for grammatical mistake & better framing

5

Custom 404 page creation

Creation of engaging 404 error page to keep users from bouncing off

5

Page speed optimization

Optimization of site components to minimize page load time

5

Semantic markup – Rich snippets

Marking up important sections of text with relevant structured data as adviced by google

5

Cross browser compatibility

Correcting the site code for different browsers

5

Duration

Number of days taken to complete the service

21 days

Reporting

Frequency of detailed activity reports/feedback sent to client

Weekly progress & completion report

1 Time

$475
Order Now

Ultimate

Features

Ultimate

1 Time

$500
Order Now

No. of webpages

Number of pages to be optimized

75 -100

No. of keywords

Number of keywords to be targeted

40

Keyword research

Analysis for relevant keywords with good SEO potential

5

Page title optimization

Rewriting page titles according to keywords

5

Meta description optimization

Rewriting meta description according to chosen keywords

5

Content optimization

Optimizing the body content with proper keywords and text

5

Image alt text optimization

Inserting SEO friendly alt text to all the images

5

Anchor text optimization

Optimizing anchor text with relative keywords and keyword phrases

5

Broken link correction

Spotting links with incorrect and outdated URLs and correcting them

5

Robots.txt

Setting crawl ability and indexing preferences for various search engines

5

URL canonicalization

Pointing multiple pages with same content to the most preferred one

5

W3C compliance

Assessment of website against W3C guidelines (Home page)

5

Google webmasters setup

Setting up Google webmasters account for the website

5

Google analytics setup

Adding the tracking code to analyze your website traffic with Google Analytics

5

Sitemap creation & submission

Creating xml sitemap and submitting it to Google Webmaster tools

5

URL optimization

Rewriting URLs for correct length and targeted keywords

5

Webpage content editing

Editing webpage content for grammatical mistake & better framing

5

Custom 404 page creation

Creation of engaging 404 error page to keep users from bouncing off

5

Page speed optimization

Optimization of site components to minimize page load time

5

Semantic markup – Rich snippets

Marking up important sections of text with relevant structured data as adviced by google

5

Cross browser compatibility

Correcting the site code for different browsers

5

Duration

Number of days taken to complete the service

28 days

Reporting

Frequency of detailed activity reports/feedback sent to client

Weekly progress & completion report

1 Time

$500
Order Now

Overview

Are You Missing A Big Part Of SEO?
On-page optimization contributes to more than 40% of total search engine optimization.
Ignoring it means losing out on rankings, traffic, and conversions.

On-Page SEO Importance – Don’t Miss the 40% That Drives Rankings, Traffic, and Conversions
We don’t just optimize websites – we dig deep into the roots of your online presence. With years of experience and a proven track record, we offer all-round, result-driven on-page optimization services.
What Makes Our Strategy Special?
  • Industry-wide effectiveness – Our proven strategies work across all niches.
  • Data-driven approach – We analyze audience behavior and competitor strengths.
  • Custom SEO plans – We tailor our approach to fit your business goals.

Why Choose Smartinfosys.net?

Why Choose Us?

We are committed to delivering exceptional SEO services that enhance your website’s performance and rankings.
  • Decades of Experience – Trusted SEO experts with a strong industry presence.
  • Detail-Oriented Optimization – Every element of your site is fine-tuned for success.
  • Up-to-Date Strategies – We align with the latest search engine trends.
  • Multiple SEO Packages – Choose a plan that fits your needs.
  • 24×7 Customer Support – Available anytime via chat or call.
  • 100% Customer Satisfaction – Aggressive, results-driven SEO that guarantees success.

Your website deserves the best! Let us boost your rankings and online presence today!

We Perform All This For Your Website

  • Keyword research & analysis
  • Complete website audit
  • W3C compliance
  • Custom 404 page
  • Header tags insertion
  • 301 & 302 redirection
  • Keyword density analysis
  • Canonicalization
  • Google Analytics
  • Google Search Consoler setup
  • URL Optimization
  • Meta tagging & content optimization
  • Alt tag & anchor text optimization
  • Robots.txt
  • Broken links analysis
  • Sitemap Creation
  • Schema markup

So what are you waiting for? Start optimizing your website from its very roots. Get high
quality on-page optimization services by Smartinfosys.net. Chat now or call us. We are online 24×7.

Your website deserves the best! Let us boost your rankings and online presence today!

What We Will Do For You?

We believe in delivering results by making things happen with pro-active approach & out of the box thinking in formulating SEO strategies. Our ethical SEO strategies will deploy the following activities:

On-Page Optimization

  • HTTP to HTTPS Transition

The transition from HTTP to HTTPS enhances the security and performance of a website. This involves converting the website’s communication protocol from HTTP (Hypertext Transfer Protocol) to HTTPS (Hypertext Transfer Protocol Secure). This shift ensures that data transmitted between the user’s browser and the website is encrypted and secure, providing a safer browsing experience. Additionally, search engines like Google often favor HTTPS websites in their rankings, contributing to improved SEO performance. We ensure that your website is set up with HTTPS.

  • 301 & 302 Redirects

301 redirects maintain SEO value by transferring link equity to new URLs, ensuring a seamless user experience, while 302 redirects indicate temporary changes without affecting long-term search rankings. Our experts ensure proper implementation of both 301 and 302 redirects, efficiently managing URL changes, preserving SEO value, and enhancing the user experience on your website.

  • Google Search Console Submission

All search engines will eventually find your website online, but that can take a while. To speed up everything, we, submit your website to the most popular search engines like Google for easy crawling & faster indexing.

  • Google Analytics Code Implementation

We ensure the seamless integration of the Google Analytics tracking code into your website. This facilitates comprehensive data collection and analysis, providing valuable insights into your website’s performance, user behavior, and other crucial metrics. Our experts handle the technical aspects of code implementation, allowing you to harness the full power of Google Analytics for informed decision-making and optimizing your online presence.

  • GMB/BMB Submission

Submitting your business to GMB and BMB is vital for local visibility, establishing credibility, and attracting customers, as it ensures accurate information and enhances your online presence, ultimately contributing to improved search rankings and customer trust. Our experts handle the submission process, ensuring accurate and optimized business information, contributing to increased trust and credibility among potential customers searching for local services or products.
  • Keyword Research & Analysis

    Keyword Research & Analysis

We understand your niche and can help boost your rankings for specific search terms. Keyword research is a fundamental part of SEO, as both users and search engines rely on relevant words and phrases to find your website. It involves identifying the terms users are likely to search for related to your business, products, or services, ensuring your website appears in the right search results. We review the keywords your site currently ranks for, consider your target keywords , and conduct additional research to build an optimized list. We then select the best mix of keywords to help your website rank on top pages and attract the right audience.
  • Competitor Analysis

    Competitor Analysis

Search engine optimization is a competitive game & thus before properly optimizing your website, it is very important to get insights about what your competitors are doing, what keywords they are using & what is harming their websites. Getting into your competitors’ shoes will help in effectively formulating the SEO strategy as per your industry. We will carry out competitor analysis & design the long term strategy that will outrank your competitor’s website.
  • URL Analysis

    URL Analysis

The URL of the page is an integral part of SEO, as making them search engine friendly by using keywords in it that are relevant to the page content will increase the chances of ranking on top pages.We ensure that all the URLs of the website are SEO friendly containing relevant keywords so that the site can rank higher on top pages with increased CTR (click-through rate).
  • Keyword Density Optimization

    Keyword Density Optimization

Search engines often give importance to quality content & so stuffing keywords on each line of content on the page will result in penalization. To avoid this, we use the keyword density factor to properly determine the number of times the selected keyword appears in the page. The accepted standard of keyword density is between 3%-5% to get recognized by search engines & it should not be more than that.
  • Meta Tags Development

    Meta Tags Development

Meta tags are special HTML tags that provides information to the search engines about the web page. These tags are most important in SEO, as search engines use the information stored in them to display the website snippet on the search engine results page. We develop meta tags considering several factors like keyword search volume, competition, keyword effectiveness index (KEI), and many others to form the best set of meta tags.
  • Web Content Optimization

    Web Content Optimization

High-quality & fresh content is the essence of SEO. Without unique content, your website cannot attain top rankings on search engines. It is rightly said that, “Content is King” because it is the compelling content that attracts & engages visitors on the website. It is the golden rule of SEO that your website should have quality content in order to get higher rankings on search engines. We strictly follow the thumb rule of having unique content on the website, thereby delivering results.
  • Header Tags Optimization

    Header Tags Optimization

Header tags, as their name says, are used to differentiate the heading of a web page from the rest of the content. The most important heading tag is the h1 tag & the least important is h6. Search engines consider h1 tag more important over others as it is the highest level of tag that shows what your specific page is about. Adding primary keywords in h1 tag helps the site to gain top rankings as search engine spiders pay attention to the words used in h1 tags. We smartly use h1 tag primarily highlighting significant keywords with precise heading about the web page. Additionally, we employ other header tags to adhere to the fundamental structure, enhancing the overall organization and readability of the content.
  • Alt Tags Optimization

    Alt Tags Optimization

Alt tags are a simple form of HTML code used to describe the images. These alt tags give users, information about the images in case if user is unable to see the images due to some browser limitations or visual impairment. In SEO, these alt tags provide description of images to search engines. Search engine spiders find it difficult to crawl images & these alt tags help them to get proper information about the image. We always use alt tags, thereby increasing the chances of your images appearing in search queries.
  • Broken Link Checking

    Broken Link Checking

As SEO is all about bringing more visitors to a website, having a broken link can annoy visitors & more than that, they can hurt your quality score in search engines. Broken links make for a bad user experience, which means that it is downgraded by your visitors. We check for broken links on each & every page, thereby delivering a quality browsing experience to the end user.
  • 404 Error Checking

    404 Error Checking

404 error appears when a user is landed to a page which is relocated, not found or removed. This is a hindrance to user’s browsing experience & to turn this glitch into a wonderful experience, we check for not found pages properly returning 404 error pages, ensuring seamless user experience.
  • Custom 404-Page Creation

    Custom 404-Page Creation

A custom 404 page can include links to important pages, ensuring that search engines can still crawl and index relevant content even when users encounter broken links. We ensure that your website’s error pages are not only functional but also designed to enhance user experience, maintain brand consistency, and provide helpful navigation options.
  • Anchor Text Optimization

    Anchor Text Optimization

Anchor text is an underlined clickable text that interlinks one page to another. In SEO, anchor text helps in inter linking all pages of the website, thereby forming a proper website structure. Search engines always emphasize on having the perfect website structure where all pages are interlinked with each other. We ensure that the site is not having any orphan pages by interlinking the entire website, thereby making the site structure as per the search engine guidelines.

  • Image Optimization

Image optimization involves ensuring that both Google and users can easily comprehend and view the images on a website. This includes actions such as compressing images for faster loading and adding alt text to help Google understand the image content. Optimizing your images not only improves their visibility in Google Images and search engine results pages (SERPs) but also contributes to a better user experience.
  • Canonicalization Check

    Canonicalization Check

In SEO, canonicalization is a term used to describe web content that has one or more URLs. In simpler words, the same web page is reachable from more than one URL, thereby creating a content duplication issue which is against search engine guidelines. So to avoid this duplication issue, we, specify the canonical page so that search engines can understand the URLs to ignore and spider the specified one only.

  • W3C Error Check

W3C errors refer to issues that may arise in web pages based on the standards set by the World Wide Web Consortium (W3C). We aim to identify and fix these errors, ensuring that your website complies with W3C standards. By addressing these issues, we enhance the overall quality, functionality, and compatibility of your website, contributing to a smoother user experience and improved performance.
  • Semantic Markup

    Semantic Markup

Google started reading the web pages in the form of rich snippets, which shows detailed information to help users with specific queries. The main aim is to make the search listing more presentable with additional information that attracts the user. Presently, Google supports rich snippets for reviews, people, products, businesses & organizations, recipes, events & music. Our team will determine the type of structured data markup relevant to your site & will add the required data in the source code to get the desired structured data snippet on search engines.
  • Page Load time Optimization

    Page Load time Optimization

Google uses a multitude of factors to determine how to rank search engine results, out of which website speed is one of the important factor that will have an impact on search ranking. When a user visits your website for the first time, you only have a few seconds to capture one’s attention & convince him to stick around. This is why having a fast loading optimized website is important as it amplifies visitor engagement, retention & boosts sales. Our team works on the page load time optimization from the very beginning & improves it to the maximum level so that website is loaded in fraction of seconds.
  • Robots.txt Implementation

    Robots.txt Implementation

When a search engine crawler comes to your site, it will look for a special text file called robots.txt, which tells it the web pages of your site that need to be indexed & which should be ignored. It is a very important file that is helpful to keep out unwanted pages in search engine index. We make sure that robots.txt file is properly created with XML site map URL specified in it & restricted access to search bots from indexing certain pages on your site, which is important for both, website privacy & SEO.
  • XML Sitemap Creation

    XML Sitemap Creation

XML sitemap is a specialized XML file that lists all URLs of a website to help the search engines index & crawl your website & content better. Sitemaps are known as URL inclusion protocols, as they advise search engines what to crawl. XML sitemaps are supported by all major search engines. We create an XML sitemap containing all URLs of a website with their priority, last modified date & change frequency specified for better indexing.

Our On Page Optimization Will Include

  • Complete Website Audit

    Complete Website Audit

Checking for errors, performance issues, and optimization gaps.

  • Keyword analysis

    Keyword analysis

Finding the most relevant and high-performing keywords.

  • W3C Compliance Check

    W3C Compliance Check

Ensuring code quality and standards compliance.
  • Custom 404 Page Setup

    Custom 404 Page Setup

Improving user experience and SEO.

  • Header Tag Optimization

    Header Tag Optimization

Structuring content with proper H1, H2, H3 tags.
  • 301 & 302 Redirects301 & 302 Redirects
Managing URL redirections for SEO health.

Ready for a Fully Optimized Website?

Contact us today and get your site tested, refined, and search-engine-ready to attract traffic and deliver results!

FAQs

Have any question? We have listed a set of common questions and explained them in the best possible way. In case you have any additional question, please contact us or use live chat to get immediate assistance.

Basic

On-page optimization simply refers to optimizing web page coding and content in such a way that search engines can easily crawl through it and rank it higher without compromising user accessibility.

On-page optimization is concerned with on-page factors like page title, content hierarchy, keyword density, page layout, page URL, etc. which can be controlled directly by modifying its coding and content. While off-page optimization is basically related to link building. In off-page optimization, a page is optimized for maximum search engine visibility by increasing its inbound links from relevant and high quality domains.

No, On-page optimization is a major ranking factor. Google’s newly updated algorithms clearly suggest that optimizing on-page is now given more importance for higher search results. New algorithmic updates emphasize more on page quality, accessibility, and relevance than previous ones. As off-page optimization has higher chances of inorganic link pointers and other black-hat SEO practices, clearly future scope of On-page optimization is even greater.

We provide the most critical on-page optimization services along with complementary ones. These services include keyword density optimization, error page redirection, meta tagging, schema markup, location tagging and much more. For complete details of our offerings and inclusions, kindly visit the overview section in this category or contact us today.

We offer various on-page optimization services in different packages designed for various client needs and nature of your website. We also offer custom on-page optimization service at competitive rates. For complete details, kindly visit ‘package’ section in on-page optimization category or contact us by visiting our ‘contact us’ page.

Though there are dozens of reasons to choose us, some we would like to highlight are:
– Large, experienced and dedicated SEO team
– Reputed name in industry
– Hundreds of satisfied customers
– Quality based work
– Research and implement approach
– Totally white-hat SEO
– Weekly Reporting
– Customer convenience &
– Affordable service rates

Meta

Meta tags are HTML data tags that describe the page content. Search engines use these tags to know more about the pages to be indexed; the more it understands the page content, the higher the chances of getting top rankings in search results.

Meta tags help search engine to identify semantics of page data. Meta tags add more information about page content and search crawlers always give more preference to precisely detailed data as it is among dozens of search ranking factors. So adding meta tag means adding precision and reliability in data. It will make your web page more accessible and more interpretable and thus adding it will give higher search visibility, which is the  central goal of SEO overall.

Among all meta tags, the most significantly used are ‘title’, ‘keywords’, ‘robots’ & ‘description’ meta tags. We use all these tags as per the requirements of a targeted web page.

Search engine spiders or crawls every page of indexed sites by default. But there may be some pages which are to be excluded, and for these pages we use robot meta tags.

User Experience

In terms of SEO, accessibility means how easily your website can be accessed; this includes proper site structure, page loading time, navigation and many other factors.

User accessibility includes factors like page layout, site search, site loading speed, ease of navigation, etc.

Though larger content affects site loading speed very much, we can help you minimize loading time by optimizing elements of page. Texts take almost no time to load while hyperlinks, images, audio, video etc. makes loading time longer. But still, by compressing images, videos and audios, we help your website to gain minimal loading time.

 

Image Optimization

Image optimization is a part of content optimization strategy in which images are optimized using for minimum loading time and maximum search visibility.

Search engines can’t interpret images without properly defined HTML tags. So we define ‘alt’ tags, image description, image caption, image URL and image link to optimize images for better search visibility. Image compression can also be a part of image optimization process as per site’s needs.

Texts are more significant for SEO because search crawlers can’t interpret images directly without properly defined HTML tags. While texts are directly readable by crawlers and more content means more data from search engine point of view.

A site full of images doesn’t mean that it will never appear in top results. It’s just that search engines can interpret only alt tags for images, while texts are fully interpretable. So, having text in a selected area of the web page will have more index-able data than the image of the same size. The search engines will rank your site higher than other websites and place it in the top results for related keywords if it’s designed for visual purposes and has plenty of authoritative backlinks, more user interaction and more search traffic.

Page Redirection

Page redirection is a technique for improving user experience in case user is redirected to an unavailable page. It involves directing a user and search engine to a different URL other than the requested one because the actual requested URL is either moved or deleted.

Page redirection is necessary when the URL requested by user is either unavailable or incorrect, or the requested web page is either moved or deleted.

Commonly done redirections are 301 & 302.

Here is a brief about page redirection codes. 301 – Moved permanently – useful when you want to replace a new URL in place of an old URL. It transfers traffic, search engine bots and link juice to the new one. 302 – Moved temporarily – temporary redirect for missing pages; it can be useful to the sites under maintenance.

No. redirections instead build reliability as your site will redirect to a more relevant and error free webpage, making itself a more accessible. 302 and 301 redirects may increase site loading time, but longer loading time is still far better than no response at all.

No. redirection mostly needs putting few lines of code into the back-end of website, i.e. site code. It adds some more lines in coding structure, but it will never impact any visual element that relates to user convenience.

When a server is unable to find a requested webpage, it throws a 404 error page, which is a normal practice. Building a custom error page will give users, a webpage which could help them move to some other page, thereby enhancing the browsing experience. A custom 404 page will include graphical, textual or hyper-textual information in it that will guide users with further possible actions or similar pages on the site.
If you don’t have any ready custom error page, we can make one for you as per your needs. To know exact cost of custom error page creation, please review our packages with Custom 404-page creation option.

Canonicalization

Canonicalization means directing multiple URLs, which search engines may consider different, to a single web source, which causes a duplicate content issue. For example ‘xyz.com’, ‘www.xyz.com’ and ‘www.xyz.com/index.html’ are different URLs from search engine point of view but intended to fetch the home page of – “http://www.xyz.com”. So, canonicalization helps search engines in determining the most relevant URL.

If your web pages are not canonicalized, search engines will consider all URLs as different webpages with duplicate content & for this duplicate content issue, your site is likely to get penalized from search engine index.

 

No, in fact, it will add more reliability to your website. It needs adding few lines of code into your website coding, and it doesn’t impact user experience at all.

Broken Line

A Broken link is nothing but a link which is not working. A link may be broken due to either missing/expired web page or incorrect URL.

Broken links are the links which throw 404 or page not found errors. Search engines don’t like broken links, as they degrade user experience. Too many broken links decrease the search engine crawl ability.

Google Analytics

Google Analytics is Google’s service to analyze website visits, traffic demographics, traffic sources and user patterns coming to the particular website.

Of course, yes. Without a single doubt, Google Analytics is a very essential tool for SEO of a website.It provides the most comprehensive analytics facility using which we can have insight into regions of the world from where users are coming, their ages, professions, search patterns, and their search sources. Click-through rates, impressions, search positions for particular keywords, driving user queries, website error reports, and many more. All in all, it is a standard analytics tool that gives an insight about website’s SEO activities & branding strategy to webmasters.

Google offers analytics account currently for free. So you don’t have to pay for it. You just have to pay us commissions for analyzing your website and optimizing SEO strategy for your website.

No. You just have to add a unique tracking code provided by Google into the header of every page you want to track and trace. Until you add that code to your webpage, Google won’t be able to track traffic coming to it.

Yes. You will get user ID and password of analytics account for your website along with related Google ID and password.

Keywords

Keyword analysis is a process of determining relevant & competitive keywords for your website that users are likely to search.

By performing keyword analysis, Google Search Console get to know about the various keywords’ user searches, their search volumes & competition as per the industry. This in-depth analysis helps in effective on-page optimization of a site for achieving top rankings on search engines.

Through detailed keyword analysis, you can find the most searched user queries related to your products and services. Among hundreds of relevant keywords, you can choose the most widely searched, less competitive keywords for best results. It might happen that competitors in your industry are missing out on some potential keywords; you can use those keywords for easy targeting of your brand. All this is possible with proper keyword analysis & is a strong base for building SEO strategy of your website.

Currently, we use Google’s keyword planner tool for in-depth keyword analysis as it is the most reliable tool among others. Additionally, we also do manual search analysis to ensure that 100% effective keywords are used for driving targeted traffic to your website.

Of course, you can recommend the keywords that you want to target & are more suitable for your business, but it is recommended that our experts do a research & then you can pick the most suitable & best from the list as per your business requirements.

Keyword Density

We will put keywords into the content of your website according to their relevance and SEO needs. Generally, headers, titles, page start and page end are the most likely places to place keywords.

Optimum number of keywords for any page depends upon a number of different factors. We can’t give a rule of thumb on how many keywords will be placed on your website pages. Using our years of SEO experience, we will include keywords and key phrases in such a way that it looks genuine and relevant to search engines and doesn’t create an impression of a spammy website. Due to continuous upgrade of search engine algorithms, the only best approach for long term SEO benefits is deploying quality white-hat SEO practices, which we always prefer to implement.

Keyword density is the ratio of a keyword or key phrases to the total number of words on that page. To improve your search engine ranking potential, your keyword density must be just right & it should not be more than 7%. Implementing this strategy by adjusting the number of keywords is called keyword density optimization.

Generally, to optimize a web page with high keyword density, we prefer to remove as many keywords as possible without affecting content quality. But if it is not acceptable to remove keywords, we can still reduce number of same keywords by implementing word alteration techniques like use of synonyms & grammatical re-arrangements etc. We assure that it won’t hurt the content quality of your web page.

Anchor/Links

Yes, but not always! Number of links affects the web page quality, but it is not necessary that a web page with so many links always gets penalized by Google. For example, pages on en.Wikipedia.org have a great number of links on it but still it has a great authority, reputation, and high search visibility. In most of the cases, having relevant and non-promotional links will not cause site penalization.

To make a web page SEO friendly, we check that all links are relevant and correctly placed. We also check the anchor texts used for that links because relevancy is one of the core factors for search engine rankings. It is also inevitable to check that all links are working correctly and not directing to the low quality websites and if so, then they should have “no follow” attribute specified in their anchor tags.

Interlinking is an SEO friendly approach to redirect users from one page to another page on your website. In interlinking, you put a link of one page pointing to another page on your site where it is relevant and useful. For example, if it is an e-book website and there is a page for horror novel “abc”, you can put links of other horror novels like “xyz” and “def” on the same page in similar book suggestions. This will increase user engagement time and increase total page visits.

Breadcrumb is nothing but navigation trail. It refers to the navigation bar which is generally found on the top or bottom of websites. It helps users to trace the clicks they have followed previously and get back to any of previously loaded pages without hassle.

Content

We will do it for you. Our professional team of expert content writers will write quality & error free SEO friendly content for your website. No matter whatever your business is, we will write relevant and precise content based on clearly confined research at reasonable rates.

To know more details about our content writing services, kindly visit our ‘content writing’ section.

No. We will always write relevant content for your website which is SEO friendly too. You don’t have to spend extra for SEO friendly content.

Yes. You can always recommend topics for your website content. But keep in mind that the most preferred content is the one which is relevant to your business.

Making a website SEO friendly needs your website content to be relevant, interesting and keyword rich (not over rich!) to a certain extent. We have to optimize every individual page for a keyword or a set of keywords. So it will be better if you provide us two or three primary keywords per page & taking that, we can build a great SEO friendly content.

We always proofread content & perform grammatical check & plagiarism check to assure that every piece of content we develop is original & correct. The entire content will be drafted by our expert content writers & still, if you want to check our content quality, we will provide you with a list of references and links where you can assess our quality.

There is a famous saying in SEO – “content is king”. After years of struggle, search engines are now smarter than ever. They can identify content quality and relevancy for any given keyword. Stuffing a page with keywords alone will never help you gain higher search visibility. You might have noticed nowadays that even poorly designed websites get featured in organic top search results, that is just because of quality of content on it. Along with higher user engagement, high-quality content signals to search engines that you are truly serious for your business and care for quality. This will build its online reputation, attract more, and natural backlinks, and all in all – a long term SEO benefit.

If you are reading these FAQs, jumping on from one to another, you’ve got the first reason – sticky content. Our expert content writers compose sticky content better than others do. Expertise is useless if it can’t gain attention. So along with expert content, we aim to deliver highly engaging content. Second, we always have your business area, competition, search engines, users, and business requirements in our mind while writing content for you. We strive to polish the content as much as possible. Third, we know importance of each and every word and always try to flourish significance of them with eye-catching titles, comprehensive content and interest hooks which together blend a story more than just a piece of texts.

Yes. We can add your social media profiles and social sharing buttons on your website. In fact, we insist upon it because social networking is a very important aspect of SEO strategy for any brand promotion.

Sitemaps

Sitemap is a list of website pages generated using computer language (usually XML or HTML) which helps users and search engine bots to trace each and every page of the website following a hierarchical tree structure. It is included within the website to make it more accessible and easy-to-navigate.

Yes. Sitemap is necessary for a hassle-free user experience & to help search engines for easy indexing. It makes your website more user and search engine friendly.

Yes. Sitemap provides search engines and users with a list of hierarchically arranged webpages, included within the website. So search engines will consider the site to be more accessible and reliable. Also, it is one of the hundred most important factors considered by search engine algorithms for ranking, so having sitemap will definitely add more SEO potential to your website.

Generally, there are two types of sitemap. XML sitemap and HTML sitemap.

XML sitemap is the one not usable by users directly. It is built with structured XML markup, and it describes list of pages, how the pages are relatively significant to one another, update frequency, etc. It will include each and every page desirable to be indexed by a search engine. While HTML sitemap is user-friendly sitemap which may not include all the webpages necessarily. It helps users to find content on pages of the website. Hence, both are significant for a website.

W3C Validation

Markup validation of a web page is nothing but grammatical assessment of a web page in terms of whatever computer language it is built upon. Every web page is built in specific computer language like HTML, XHTML, PHP, etc. To be syntactically/grammatically correct in the eyes of search engine spiders, it has to comply with standard syntax. Assessing a website for compliance with its markup language and modifying it for making it syntactically correct is called markup validation.

W3C is a pioneer organization in standardizing and creating website markup languages. It has created HTML, XHTML , etc. that form base for Internet and websites. To develop a reputable and reliable web presence, a website is submitted to W3C, where it is assessed for compliance with Internet standards. This assessment is called W3C validation. On our side, W3C validation package will include site submission and error correction for W3C validation. A W3C validated website means a search engine friendly, error-free structure and hence more possibility of higher search rankings.

No. Quality is not to be confused with W3C validation. For sure, W3C compliance means a genuine site structure, but it doesn’t mean a high quality website. There are many other criteria to measure website quality, this is just one of them. High quality content, relevancy and reputed back links are other factors which define website quality the most along with W3C validation in terms of search engine rankings.

W3C validation is included in all the packages of Total SEO and On-page optimization. Please visit these two categories to know about the packages and their respective charges.

Schema Markup

Schema markup is a structured piece of code used to relate website content with common vocabulary. A bit confusing? Let us expand. Suppose you have a website, and you have added your business address in it. Users visiting your website will easily identify that the particular portion of content is your business address, as you have written so. But search engines don’t understand human language directly. So if you want to convey to search engines that a specific portion of your webpage is your business address, you will have to highlight that portion of website content by putting it within structured markup used for addresses. This markup will signal search engines that particular lines of text are conveying a physical address). So whenever a user is searching for similar services in regions around your address, your address and website will be shown up directly among other search results.

No. Schema markups will not slow down your website anyhow. Markups are not a part of content, but they are structured codes used only by search engines to precisely identify meaning of data. So ultimately, schema markup will make website data more depicting without adding content to it.

Schema markup will help search engines to identify portions of website content more precisely, as it covers a wide range of objects and attributes. Rather than mere text content, marked-up content is considered as more trusted and comprehensive by search engines. For example, a plain text story about the  power of love will be considered as less relevant and less detailed than the one marked up for author and user ratings. And hence, search engines will tend to list the latter higher in organic search results. Taking recent search engine algorithm changes into account, schema markup will surely get even more emphasis by search engines in upcoming days.

Yes. Schema markup can be done for the content that you already have upon your website without changing it.

No. We offer schema markups at quite affordable rates. For complete details, please review our packages in On-page optimization section.

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