The Search Engine Optimization (SEO) involves developing a website that is easy to categorize and find. SEO is an integral part of digital marketing strategies which helps to drive customers to your business through a web portal. With businesses moving beyond national boundaries Yellow pages and Telemarketing have become outdated methods. With thousands and millions of searches conducted every second and every month respectively, there would be a reasonable chunk of people searching for the same services which you offer. So, becoming visible in search rankings or SERP has become the need of the hour. And to maintain that position is a different question altogether. SEO gives opportunities of substantial levels of free advertising; it would make your website rank primarily in the initial pages of SERP, and provide reasonably good ROI.