Having a beautiful, well-structured and user-friendly website is not good enough to generate traffic for your website. You can use different ways to give exposure to your website which includes paid internet marketing options but these are not a permanent solution. Your visitors will be turned away once you stop spending money on advertising on the search engine and social media websites like Facebook because it is a short-term solution. So, it is better to invest on something which can generate permanent visitors for your websites and turn them into your customers. SEO or search engine optimization is one of the ways which can help you to achieve this goal while it is a long term solution to generate traffic for your website.