Though the old age marketing techniques are still prevalent in print media, the internet has changed the dimensions of marketing. With the advent of technology and rise in the number of internet users, internet marketing has become the strongest pillar of marketing strategy. The social media revolution has brought the concept of internet marketing to a whole new level. Facebook, LinkedIn, YouTube, Twitter and other social media tools have created a new world of possibilities. Social media has given the companies the most efficient and effective medium of interacting with their customers. These days companies be it small or big are turning their social connections into their best marketing tool. The internet marketing has brought new untapped avenues of market for the businesses.