Since its launch in 2011, WooCommerce has come a long way to become the most popular eCommerce plugin for WordPress. The kind of flexibility it provides to the website owners for various important features like managing payments, shipping, inventory, reporting, marketing and taxes has made it a clear winner. The most important reason for the success of WooCommerce is its ability to help you create a shopping cart on your Wordpress website without any web development knowledge. Listed below are important factors which have contributed to the huge popularity and success of WooCommerce.