After going through a lot of writings and discussions about the various aspects which are important for SEO, finally I got my answer. The content is the most important factor for your SEO. As search engines can't see pictures, you will have to give detailed information of your website through text. Most often people are more concerned about the look and design of their website without giving much emphasis on their content. They do not take enough time for the most important part of their website which is content. Your content is on any given day the saviour for your website and plays an instrumental role in the success of your business.