We have always considered SEO & content marketing strategy as one of most essential elements in making your website rank in various search engines especially Google. Google has been very quick at changing itself with market dynamics and updates of Google Panda, Penguin, Pigeon, Hawk, etc. have become order of the day, making it difficult for many business owners to keep pace with them. We regularly witness mistakes in websites/blogs due to these small updates, however there are number of fundamental mistakes that we see over and over again in 90% of the sites. The corrections of these fundamental mistakes would help bring visitors to your website & direct them to appropriate sales funnels.