Writing blog is a skill which is required for coming up with engaging and interesting content. Writing appealing text will attract more readers, making your blog a bit hit on the internet. By providing headings, subheadings and clear cut paragraphs, the readers can grasp the main idea of your blog. With the advent of social media, your blog will be shared, liked and tweeted. This social interaction will increase the ranking of the page. So, everything boils down to one point that by improving your writing skills, you can increase your Google ranking.